JAMES BEARD’S AMERICAN COOKERY
James Beard’s American Cookery book questions what it truly means to be American. American cooking is more than fast food. It is experimental, cultural, and open. Through both typesetting and materiality, the book design expresses these ideas.
The use of dynamic type stresses the fluid migratory nature of American Cuisine. The silver foil indicates the refined quality of the food, while the vellum paper represents the welcoming nature of American cooking – a melting pot of ideas.